Make Your Next Move with Confidence
Backed by Data
Welcome to Praxia Insights
We help organizations uncover opportunities for more revenue, better customer retention, product-market fit, and higher conversion rates - all through the power of data.
By facilitating a focus group that captures the exact words that you customers use to describe their needs - so you can use infuse their language into your own website.
By running a UX study that reveals the #1 reason why your contact form isn’t getting more submissions.
By surveying your stakeholders and realizing that they really care about X instead of Y - which means a different staffing strategy or strategic plan for the next 3 years.
Partners, Tools, Credentials
Great Businesses Aren’t Just Guessing
They’re making their next move based on the right data
Services
Unlock your competitive edge with the right insights
Focus Groups
Understand what your customers, users, or stakeholders think about your services and products. We’ll manage the entire project from beginning to end, including participant recruitment and reporting on insights.
UX Studies
Whether you’re launching a new product, rebranding your website, or auditing your platform for usability, we’ll help you gather the feedback you need to make sure the design, user journey, and copywriting is spot on.
Market Research
We’ll help you understand the current landscape of the market - and how your business can stand out - by conducting market research on current trends, conducting a competitor analysis, creating consumer profiles, and more.
Why Praxia?
When you partner with us, we treat your organization like our own - because we care that much.
We’re a powerhouse team of data-obsessed researchers who have spent our careers helping organizations like yours uncover the real drivers behind growth and performance.
When you work with Praxia, you’re getting more than just research - you’re getting a true partner who understands both data and business: Our team brings deep expertise across strategy, sales, marketing, lead generation, product-market fit, and more. We’re here to surface insights that not only answer your questions, but help you move forward with clarity and confidence.
Case Studies
Sales Funnel Optimization
UX Study
Executive Search Key Insights
Focus Group Study
Nonprofit Impact Reporting
Mixed-Method Impact Study